The internet has opened up the distribution channels for all aspiring/hobbying artists.
Before* a band had to buy expensive recording time and get the backing of a label to release an album. Now they can record and mix with GarageBand and ProTools, then distribute with CDBaby.
Before* a filmmaker had to get expensive equipment and convince a studio or independent theater to distribute a movie. Now she can take a Flip camera, edit in iMovie, then post to Youtube, Vimeo, or Viddler.
Before* a photographer had to start a shop, or have work commissioned through a broker. Now he can display his work through Flickr.
Before* a writer had to send her novel to twenty publishing houses and hope the right people liked what they saw. Now, she can self-publish digitally, or in print through Lulu.
* Before means 15 years ago, roughly. In some cases, the change is even more recent.
The Cult of the Amateur?
A book by that title by Andrew Keen brings up the valid point that opening up the distribution channels opens up our world to a flood of amateur art. The undertone is a fear that we’ll be inundated with “crap” and it will become very difficult to find quality content. This in turn, will stress the market for good/high art, possibly decreasing its future output.
Is it possible that today’s generations will never see the creation of a Sistine Chapel in their lifetime? Absolutely. I don’t think the vanishing cost of distribution cost is the only (or even a major) factor, but I buy the argument that it plays a role. I could discuss these arguments, and the question of whether it’s more difficult to find great high art now, but I want to consider the value of amateur art.
Tribal Art
The definition of “good” high art is quite different than the definition of “good” amateur art.
Good high art either inspires an elite group of tastemakers, or is widely appreciated for craftsmanship/emotion/artistry (i.e. The Mona Lisa).
Good amateur art galvanizes a group of people to form a tribe around appreciating it. Let me qualify my use of the word amateur here; I user it as a substitute for “low” art, which is terribly condescending. Musicologists likely consider Nickelback to be quite amateur, but they are very successful because they have a strong, loyal tribe of fans.
The tribal experience surrounding an amateur band, a small-scale independent filmmaker, or a novelist who posts chapters each month on his blog is something that can’t be replicated in the world of “high” art. This is the art of our ancestors, passing down stories by word and drawing, building literal tribes based on those mythologies.
High art is often (there are, of course, numerous exceptions) approached too academically to generate the kind of passion and community that amateur art can.
Not only has the internet opened up distribution opportunities, its made it easier for fans to coalesce into tribes. How incredible is that?! What is it when 1,000 fans of an obscure documentary can get together (virtually) and have spirited discussions that were not possible twenty years ago?
That’s value, and I think more value than finding the next Sistine Chapel.
Shout Outs:
Who are some great amateur artists (any form) that you love? Spread the love from your tribes!
Bonus:
From my docket:
John Garrison (musician) – found his album Above the Cosmos through my college radio station. Great singer/songwriter with electronic and rock overtones.


