About two months ago, I purchased an iPod Touch from my friend at school (he had recently upgraded to an iPhone), but with thesis, final exams and graduation, I hadn’t had much chance to really play with it. Now that I’m done with school, I’ve had a chance to start looking at some of the thousands of available applications, included a number of different fashion apps.
You probably figured it out by the post title (or an accurately written link); today I’m going to review the Ralph Lauren application (which is updated, it seems, each season).
Name: Ralph Lauren
Size: 45.3 MB
Price: Free
App Store Rating: 3 stars (based on 2244 votes)
iTouch Compatible: Yes
iTunes Download Link
As you can see from the photo above, the application focuses on the two latest Ralph Lauren womenswear collections (sadly, no menswear content exists on the app as of yet), and a special featurette on the Ricky Bag. Below the fold is a video library, and a store finder (more on these shortly).
Runway Shows
The Fall 2009 and Spring 2009 “sections” of the app are very similar; each includes a short highlight video from the runway show, a photo set of the outfits/looks for the show, some video content, and some backstage footage.
The Fall 2009 backstage footage is pretty cool; a panoramic photo with real audio from behind the runway. I wouldn’t say you’re immersed, but at least it’s something unique and different.
One of the biggest problems with the app is that bringing up the “back” or “information” bars on photos is a bit difficult. You have to touch in the center of the top or bottom (even though it’s a bit more intuitive to go for the corners, in my opinion). This is especially important when looking at photos of the outfits/accessories themselves. Bringing up the bottom work bar shows an information icon. When clicked, you get the specifics; name of the model, pieces, and sometime prices:
I’m not sure why there’s so much inconsistency in the presentation here. Fall has a trying really hard to be cool all lower case, no punctuation style, with no pricing. On the other hand Spring is well laid out, in normal writing style, and includes pricing:
Unfortunately, there seems to be a bug at the Spring (programming) picnic; as you can see in the photo, the text gets cut off on a number of the pieces (many shoes are thus left a mystery, which I imagine must be devastating). Finally, in the accessories section, you’re even offered the chance to call a personal shopper (I’m assuming this is iPhone only):
It would be great (and likely easy) to standardize the presentation of this information throughout the app. Right now it looks like lazy design and programming (not wanting to update the previous content to new standards). Get on it Ralph.
Below the Fold
Beyond the main page on the application is a video library section, containing about twenty minutes of non-runway content. It ranges from the RL process to casting to the extravagant parties associated with collection releases. All pretty interesting stuff that doesn’t need the iPod engine to work (this could all very easily be Youtube or website content)
Finally, the application includes a store location function. It was able to successfully identify the store in Charleston, SC, and provide accurate directions (even though I’m currently residing in Maryland). It seems like it would be trivial to include a “find nearest store” button using my current GPS information, but at least the manual system works as intended (including international stores).
Review
In all, the Ralph Lauren iPhone application is a quality piece of software, especially given that it is free. While the content doesn’t take particular advantage of the iPhone system (it feels like a very solid Flash website), it’s presented nicely, and is mostly easy to use (except for accessing the back button). There are a few bugs, but none of them are particularly egregious.
Menswear content (there is none) is the only immediate problem. A few things could be improved to make the app stellar (consistent information, GPS store finder), but as it stands, it’s a solid (if highly non-essential) application.
I give the Ralph Lauren iPhone App four stars, and will keep it on my iTouch.
Have any of you used the app? Again, download it here if you like (it’s an iTunes link) and let’s talk about it!
-Barry








