Scott Schuman is living a dream. He loves fashion, and gets to make a living enjoying that passion. As photographer for the worldwide hit blog (and now book), The Sartorialist, Mr. Schuman has built something awesome for himself and for his sizable audience.
Yes, Mr. Schuman takes incredible, incredible photographs.
Yes, he has a pulse on the hippest, most fashion forward ideas and people in the world.
Yes, he teaches me about fit, about cut, and about style.
This is not why I love the Sartorialist. No, I love the Sartorialist because of its attitude, its outlook. The Sartorialist is a celebration of fashion, of style, of people. It may be the only fashion blog out there to never say a negative thing about someone. Scott Schuman exudes positivity, love, and excitement for what he does; share fashion.
This is so, so important. Positivity and excitement reflect to others that you love what you do; it takes that type of love to build a community, to build a tribe, to create a movement. Negativity can create a tribe via exclusion, but it creates a destructive tribe, one that will exclude ad infinitum until it erases itself.
Followings like that of the Sartorialist create passionate people; people who will wait for hours in line to meet Mr. Schuman (that wait goes much faster when you’ve got 1000 interested, fashionable people to talk shop with).
Scott Schuman gets it. That’s the kind of fashion culture I want in this world.


